Task 5: What is design?

The video “What is design?” by Bill Moggridge was encouraging series which defines a lifestyle i should learn to be used to. It is not suitable to say this particular video is complete definition of industrial design as there is no finite answer in this subjective and creative area but it really puts me in place in answering some experiences in my short first year in university. Students in there are constantly challenged; a journey which seems can only get worse. Not only do I find some reflection of my experiences in the video I’ve conceived the philosophy of one of the world’s most renown designer Philippe Starck and how he developed what he revolves around.

As I have expected, the video shows the toughness and hardness a designer needs to go through, compare to other university subjects, design seems to be easier, but the pressure and future for them are not to be known, designers might seems to be not working all the time, but in fact, their brain are working 24/7, always thinking about new things, new designs. If they do not keep up to date or even think ahead of others, they cannot survive within the field of design.

Democratic design would be to prevent slavery or its equivalent, as designers have responsibility to not harm anhy lives by its process, was far thinking for me but make sense as part of our “helping” part of design. Ecological, the given fact to be neither wasteful nor harmful; to me is no news but is a challenge to be reminded. To be used by everyone also celebrates democracy and successful design as doing more with less can prevent ones which Starck believes shouldn’t exist. I very much agreed with the IPod casing example; why not design the iPod so it doesn’t require a case? Many more passionate beliefs construct clarity of good design from this series, setting a rarely seen criterion for design. With no discouragement of all the put downs and criticism all design students go through,

I wish I can keep these key ideas which have been proven to improve our society with me in every decision I make in the years to come. I also want to look at how other people do their work, so I can gain indirect –experience and learn what it is like to be in a real design world, because what we learn in university is still based on text books.